Online, Radio, Social, TV

Interstate Batteries

As seen on Agency Spy!

Car batteries is (are?) not the sexiest of categories. But when you really think about it, so much of your life depends on your battery doing its job. So, so much.

We needed to find a way to convince people that spending a few extra bucks on a quality battery could figuratively be the difference between life and death. Or, in some cases, literally.

Once we came up with the big idea, the rest came easy. Expect this campaign to be around for a while.

GCD/CW: Michael Buss
ACD/AD: Jason Heatherly