Here’s an idea.
Let’s do a spot entirely in another language and make people who are watching TV read, for pete’s sake.
Winner, AICP Excellence in Copywriting.
![](https://i0.wp.com/michaelbuss.com/wp-content/uploads/2015/05/Jockey.jpg?resize=788%2C1024&ssl=1)
![](https://i0.wp.com/michaelbuss.com/wp-content/uploads/2015/05/Submarine.jpg?resize=788%2C1024&ssl=1)
![](https://i0.wp.com/michaelbuss.com/wp-content/uploads/2015/05/Ventriloquist.jpg?resize=788%2C1024&ssl=1)
Let’s do a spot entirely in another language and make people who are watching TV read, for pete’s sake.
Winner, AICP Excellence in Copywriting.